Supponor

Supponor is an innovative sports media and technology company whose virtual advertising technology is revolutionizing TV-visible advertising in live sports. We overlay traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical but with TV-visible advertisements relevant to them. Major sports such as football, hockey, basketball and motorsports generate hundreds of millions of dollars through the sale of advertising on TV-visible signage. But their opportunities to grow revenue are restricted to the physical space they have available in the venue. Supponor AIR ® - an AI-driven software-based broadcast platform solves this problem by replacing the in-stadium perimeter boards, cam carpets and other TV visible signage with virtual advertising, modified for different broadcast feeds which are targeted at specific audience groups. More about AIR® can be found at