Surfergirl

We are New York’s first gallery for emerging women artists that doubles as a branding firm for a new era that is visual and emotional. Surfergirl® offers the same services as advertising agencies, branding, and marketing consulting firms with one big difference: we work with women artists to make art instead of ads. The art may a dazzling new brand identity, a fresh new web, a content series, a package design or innovation, but whatever it is, we help brands visualize purpose and predict their precise emotional impact with 99% accuracy. We specialize in brands that want to want to advance women. We are pioneers in applied neuroarts, the young new field of neuroscience that studies the transformative effect of art on our brains and how traditional marketing methods are outdated. In our experience, only brands that know how to make people feel good through art and aesthetics succeed in the long run. Our Brand Poetry process is an artist-led, visual-first approach that draws from semiotics, symbolism, color theory, AI, creative storytelling, emotional linguistics, and data science designed to unleash the emotional power of your brand. Surfergirl is Marcia Lorente (Founder), Carol Murphy (Chief Metaverse Officer), Hernán Jauregui (Chief Creative Curator) and Cari Guittard (Chief Wisdom Distiller). We built global brand campaigns for Disney, Unilever, Absolut, IBM, Hermès, VW, and I Love NY, among others. Curious? Email us at aloha@surfergirlgallery.com Surfergirl Inc. is a New York certified Women-Owned Business Enterprise and a registered trademark.