Susherito

I'm a pilot who loves table tennis and since more than fifteen years ago I have been developing Japanese restaurants concepts with a full service of management, strategic planning, marketing, online reputation and design. I have the knowledge to create and define restaurants, the brand positioning and expansion, from the initial idea, through the construction, startup and beyond. I'm a professional who knows the High-End restaurants, franchise and dark kitchen industry with a proven record of successful concept development. I have also advised and eaten in different restaurants at so many cities around the world, like Chicago, Miami, London, Madrid, Barcelona, San Sebastian, Mallorca, Paris, Caracas, Santiago, San Juan, etc. Through all these years I have managed Social Media as significant development of my restaurants and others businesses contribution, getting incredible results, which led me to introduce myself in this 2.0 world to create online reputation through the proper management of it, specialised in the Japanese gastronomy industry. I wrote my first post on my blog in 2006, when I opened my first sushi bar in Madrid. By that time there were a lot of sushi skepticism and this was my way to fight it. Some people know me as Susherito because in my country we use the word "Sushero" instead Sushi Chef, so Susherito it would be a kind of little sushi man. During the last couple of months I managed to create together with my 13 years old daughter our first NFT Japanese inspired collections, all of them 100% Sushi Lovers and available at Opensea.