Suuma&b10 Projects

Digitalisation has changed our behaviour as consumers. Even so, 80% of sales in Europe are still in-store. However, the retail industry has major difficulties in adapting its stores to the new consumer. Restrictions related to budgets, integration with other tools and a lack of digital knowledge among management teams, and covid-19, mean that 80% of brick and mortar retailers fails to offer an in-store digital user experience. Using WiFi and cloud technology, segmentation tools and recommendation models, we configure an accessible, scalable and collaborative local digital ecosystem. It is not a market a place, is new tool to connect retailers offer with customer demand, through digitalization, with the aim that the purchase will happen in the place of the retailer mainly. “BE LOCAL EVERYWHERE” solution is going to enable a digital channel between the retailer with its potential customers, even if they are not in the shop, and maintain the relationship with their loyalty community.