Swapnil Saundarya

Swapnil Saundarya is a leading organisation dedicated to preserving dying art forms, uplifting the Indian handicrafts industry, providing vocational education, livelihood training, and promoting sustainable development goals. Founded in 2013 as a blog, the organisation has grown into a force that champions the recognition of South Asian artists and advocates for social causes through its label and e-zine. With a rich history rooted in celebrating Indian culture and heritage, Swapnil Saundarya strives to create a more equitable and sustainable future for all. The organisation, led by the visionary sister-brother duo Swapnil and Rishabh Shukla, has achieved remarkable milestones and contributions since its inception. Swapnil Shukla, renowned as an Indian Jewellery-Fashion Designer, IGI certified diamond grader, columnist, journalist, sustainability activist, crafts expert, and visual artist, has revolutionized the industry by becoming the FIRST Jewellery Journalist and Fashion Columnist to write and educate readers in the 'HINDI' language. Her work has graced the pages of various notable Indian publications, and her three books on fashion have garnered critical acclaim. In 2015, she founded 'Swapnil Saundarya Label,' a govt. registered sister concern which has been a testament to her entrepreneurial spirit. Rishabh Shukla, an accomplished and versatile individual with expertise in lifestyle and interiors journalism, design, and art activism, has left an indelible mark in these domains during his 15-year career in the construction and publishing industry. His blog,'Painter Babu,' is a source of inspiration for aspiring designers and enthusiasts alike, as it offers valuable insights on homes, art, sustainable design, history, iconography, lifestyle, and social justice. As an organization, Swapnil Saundarya actively collaborates with its e-zine to promote body donation campaigns, general awareness, and advocacy through widespread media engagement.