Sweetbeam

SweetBeam was the worldwide leader in outlet marketing for luxury hotels and resorts. In-house capture ratios are important KPIs among the highest priorities for GMs of luxury hotels and resorts. Multiple studies have shown that guests who engage in the property’s outlets show 20% to 25% higher satisfaction ratings in post-stay surveys, are more loyal to the property, and are more likely to recommend the property to their friends, including via social media. As the pioneer and leader in boosting in-house capture rates, SweetBeam worked with the world’s most sophisticated properties to engage and inspire each guest individually and drive extra profits. GMs who worked with SweetBeam consistently boost their total revenues (“TRevPAR”) and total profits (“GOP PAR”) via increased in-house guest capture and higher average check. SweetBeam took an analytical approach to increasing capture rates, on-spend and outlet revenues. Deep expertise in business intelligence ("BI") from data mining, qualitative studies, and competitive benchmarking formed the foundation of our work. We then applied this BI to marketing of the hotel's outlets. We offered marketing strategy, world-class creative, copywriting in up to 11 languages, and proven-effective staff coaching programmes. Marketing was delivered to guests using SweetBeam's unique "T3"(Tailored, Timed & Targeted) content management system, the most advanced marketing platform in the hospitality business. We constantly surveyed, evaluated and deployed the most advanced technologies and most effective techniques on behalf of our clients. The result was increased guest engagement, sustained revenue increases and higher profits.