Swish By Nofshonit

At Swish, we believe that relationships are everything, and that thoughtful giving has the power to nurture and strengthen those connections, whether in the workplace, in communities, or in daily life. We're a group of innovative solutions built around one core mission: Empowering meaningful connections through smarter, more impactful giving. Swish operates across three pillars: Swish Gifts Formerly known as Nofshonit, we bring over 30 years of experience in the world of gifting. Swish Gifts is a stylish, flexible platform for digital and physical gift cards - designed for employees, customers, and private individuals alike. Ideal for holidays, appreciation, rewards, or any special moment, our curated collection features top brands, exciting experiences, and thoughtful treats. We offer full support for corporate and private gifting, with smart tools for selection, fulfillment, and personalization - all adaptable to any budget or occasion. Swish Loyalty A powerful loyalty platform for building custom-made consumer clubs and benefit programs. We create branded e-commerce environments tailored to each organization, strengthening engagement, boosting retention, and turning members into lifelong fans. Over the years, Swish has built and continues to operate some of Israel’s most successful consumer club platforms, serving hundreds of thousands of members. Among them: • ביחד בשבילך - the benefit portal for Israel’s Histadrut (General Federation of Labor) • בהצדעה - the official rewards site for active reservists and discharged soldiers • MAX - the exclusive benefits program of the MAX credit card company Each platform is a fully customized ecosystem designed to amplify member value, promote long-term loyalty, and provide a smooth shopping experience across desktop and mobile. Swish Tech Our white-label tech solutions for prepaid card infrastructure and benefits. From card loading to point-of-sale redemption.