Switchmode Consulting

Switchmode Consulting helps companies improve their marketing practice. Switchmode works hands-on with CEOs, CMOs, and Marketing Directors to build sustainable marketing performance that increases marketing's contribution to business growth. Switchmode offers 3 services: 1) Marketing audits and implementation; 2) Marketing project management; and 3) Interim marketing leadership. When marketing needs to improve, a lot of attention is put on changing the output: The products, the campaigns, the retail presentation, the marketing material etc. But the key to high-performance in marketing is to change and optimize things inside the marketing function first, i.e. changing the input. Based on this belief and with 15 years of international corporate experience from Levi's, Lego, Sony, and Telenor and clients like Triumph, Switchmode has developed an integrated framework, The Switchmodel, to building top-notch marketing performance in the organization and ultimately in the market. “Helene Venge helped me put a great deal of structure to our marketing organization and planning, and I would highly recommend to work with Helene again”.(Suzanne McKenna, Global Head of Triumph brand)