Sylvestre & Co

Sylvestre & Co. is the oldest qualitative research agency in North America, with 50 years of expertise transforming human understanding into actionable insights that drive successful business impact. We specialize in creating tailored research journeys that bring consumer voices to life, empowering Fortune 100 companies to craft brands and strategies that resonate deeply. Our approach is grounded in a belief that genuine insights emerge when participants feel heard, engaged, and at their best. With a team of RIVA-trained moderators, anthropologists, and strategists, we combine rigorous research methods with innovative storytelling tools—ranging from persona avatars and empathy experiences to immersive podcasts and videos. These creative outputs ensure our insights aren’t just remembered but acted upon throughout your organization. What sets us apart? At Sylvestre & Co, we’ve mastered the art of doing more with less. Our streamlined processes and strategic focus save time without sacrificing quality, delivering projects with unparalleled efficiency. We also know that great research doesn’t just generate answers—it inspires action. That’s why we make the experience fun, collaborative, and impactful at every step. Our expertise spans categories including food and beverage, retail, healthcare, and tech, with a unique ability to engage even the youngest consumers. Whether you're launching a new product, refining your brand’s positioning, or navigating cultural nuances, we’ll help you uncover insights that lead to smarter, more human decisions. Let’s reimagine consumer understanding together! Core Services- Brand positioning and strategy - Concept and creative development - Work-life balance consulting - Consumer journey mapping - Ethnographic research and fieldwork - Qualitative research with children and teens - Cultural intelligence Visit us at sylvestreco.com to explore how we turn insights into impact.