Tabp Snacks & Beverages Private Limited

TABP Snacks and Beverages, manufacturers of snacks, healthy breakfast cereals, millets and juices was born out of a simple philosophy of offering nutritionally loaded food and beverages at prices that affordable to all strata of society. Based at Coimbatore, TABP is part of Gandhikumar Group and one of the leading business groups in the city with interest in Manufacturing, Agro and FMCG. TABP is an exemplar of a sustainable FMCG brand with focus on producing healthy, nutritional line of products comprising of juices, beverages and quick-eat snacks. The founder, Prabhu Gandhikumar discovered a niche segment- Rs. 10 for a 200ml bottle of juice / refreshing beverage - where MNCs have not made deep inroads and quickly sensed the opportunity that lay ahead of him and thus was born TABP Snacks and beverages in 2018 with the first batch of products- Mango and Apple Juice (Marketed under the PLUNGE brand name). TABP is also present in parts of Odisha, Andhra Pradesh, Karnataka and Kerala. With Consciousness about healthy and nutritious eating gaining momentum and becoming vivid more than ever before, TABP has its eyes firmly set on the breakfast cereals and Millets segment with a range of products, under The Millet Might brand. TABP's biggest strength are its distributors, none of whom left since they joined in 2018. They have also provided market information and encouraged them to launch multiple product segment, and with good reason. It was the market intelligence provided by the distributors to even out the sales seasonality of juices and beverages which promoted TABP to introduce the snacks range sold under the brand name Tanvi. Widely accepted and popular among those seeking quality snack and beverages at a price point where consumers will not bad an eyelid, the usage of safe ingredients have fuelled popularity of its products among a wider section of the society.