Taleist Agency

Many professional services firms make positioning decisions based on partner assumptions plus feedback from existing relationships. When you lose competitive pitches because clients couldn't differentiate you from competitors, that's the intelligence gap. Taleist provides decision intelligence for mid-tier professional services firms (50-500 employees) competing in commoditised markets. Our Asymmetric Strategic Intelligence (ASI) methodology reveals what drives buyer decisions through systematic analysis. No more holding your fingers up to the wind of consultant opinions and "feedback" from coffee catch-ups. Results: 143% win rate improvement (35% to 85%) in government procurement. Validated by Stanford research, Journal of Marketing, etc. Deployed by EY, JP Morgan Payments, BP, UK Foreign Office. Three-stage progression: ASI Decision Intelligence: Reveals gaps in positioning between assumptions and actual decision drivers. Strategic Consulting: Builds positioning foundation based on intelligence findings. ASI Advisor: AI advisor trained on your category intelligence operationalises positioning consistently. We work with mid-tier professional services firms (legal, accounting, consulting, engineering) who are losing pitches because clients can't tell them apart, despite real differentiation. Our heritage is 30 years of understanding what drives decisions (direct response copywriting for Rolex, Intel, Microsoft, Coca-Cola, HP)+ 4 years mastering AI for strategic intelligence (started February 2021, 18 months before ChatGPT). If you're losing competitive pitches — particularly where clients are falling back on price or incumbent relationships — your positioning is based on assumptions, not intelligence. DM us to discuss what decision intelligence would reveal about your category.