Tapply

Imagine if anytime you needed help with a software tool, the right expert instantly appeared on your screen. Tapply is building this reality—the first platform for universal, on-demand tech support. It's like the Genius Bar, but for any software tool, instantly accessible without leaving your desk. Connect with experts as easily as making a phone call—call when you need help, hang up when you're done, payment processes automatically. No contracts, no upfront costs, no red tape. Like Uber and Airbnb, Tapply operates as a distributed peer-to-peer marketplace. We focus on removing barriers to entry on the supply side, making it effortless for anyone to monetize their software expertise in spare time. This dramatically increases supply while market forces drive prices down and quality up—all compounding with scale. By tapping into a global talent pool, we deliver tech support that's faster, more affordable, and more targeted than anything available today. The problem: Professionals spend nearly two hours daily stuck on software problems—60 full workdays annually, per McKinsey. Despite $58 billion spent on tech support, 78% of employees lack the expertise to use their daily tools effectively. AI chatbots and YouTube tutorials help, but sometimes you need an expert who can see your screen and walk you through the solution. Traditional platforms like Upwork require contracts, escrow, and negotiations—fine for building websites, but uneconomical for 45-minute coaching sessions. Our core insight: The real bottleneck isn't supply or demand—it's latency. When getting help requires hours of coordination, people only engage for emergencies. Reduce that to minutes, and everything changes. The market expands from major projects to everyday problems. When sessions start instantly and last 20–30 minutes, an entirely new class of providers emerges—students, professionals with spare time, anyone with knowledge and a few minutes free. Collapse the latency, unlock a new market.