Taxi Times
Taxi Times is the fastest growing Free Newspaper in South Africa Catering for the needs of the 16 Taxi Commuters monthly. Taxi Times offers a wide range of media solutions: Print (500 copies per month) – ROP, WRAPS, Inserts etc Outdoor (Taxi Ranks branding and activation) and a Digital offering (Facebook Page with 75 active members) plus Webpage Taxi Times has the potential reach of 16 Taxi Commuters across South Africa per month. Taxi Times is a platform for a unique distribution channel: Taxi Ranks Train Stations Bus stops We deliver your Brand or event whilst the commuter is on the road. Researcher Millward Brown says that commuters (LSM 4-6; Supergroup 3 SEM) are impulsive spenders (and attenders) when already out of home and most will shop within 10 min radius from the Rank, Bus stop or train station. Dr. Theresa Roux of TUT says that reading the newspaper in the taxi is one of the top 3 activities in a taxi. With 16 monthly commuters you do not want to miss out on this distribution channel.
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