Tda Associates

TDA Associates offers executive development and innovation facilitation services for organizations and individuals worldwide. Customizable training topic areas include creative problem-solving, sustainable creative business development, multicultural teamwork, customer insight, wise-thinking skills, and global wisdom leadership. We have personally trained over Fortune Global 500 executives and research university students on four continents. Organizations we have worked with include Nestlé, Unilever, Danone, Coca-Cola, IBM, Philips, Pfizer, Toshiba, Mitsubishi, Mazda, Godiva, Kirin, Coors, Domino's, Red Bull, Corning, Sanofi, Nippon Steel, Rioch, NEC, Marubeni, Sojitz, Sumitomo, Itochu, Nagase, Teijin, Otsuka, University of Cambridge, Kyoto University, Meiji University, UFRJ, Nagoya University, Nihon University, Temple University, etc. Our Founder and Chief Philosophical Officer, Henry Andersen, is a former Professor of Global Management for the MBA program at Meiji University, one of the top universities in Japan. He has a BA in Japanese from Harvard, an MS in Journalism from Columbia University and an MBA in marketing from INSEAD in France. Prior to academia and consulting, he was an international marketing executive working for companies like Sony Pictures, Mitsubishi Heavy Industries and Scott Paper (now part of Kimberly-Clark) while based in the US, Japan, Brazil, the UK and Holland. Andersen developed his own creative thinking methodology called transdisciplinary analogy (TDA) while working at Mitsubishi to help them solve both technical and marketing challenges they faced. TDA and its applications have been featured in the international business press, academic publications, and in a number of books on creativity and innovation published in over six languages. Courses are offered in English, Japanese, and Portuguese in online live, on-site and on-demand video formats. We wish you the best in your innovation journeys!