Techtao

Techtao® is a strategy-driven interactive marketing consultancy that specializes in providing world-class innovation solutions and online marketing services to small and large companies alike. We provide state-of-the-art strategic thinking that increases profitable sales and moves your business ahead in the marketplace. Tom McMillian, President of Techtao, has been immersed in bringing innovate thinking to companies as well as integrated interactive marketing since He was the director of eBusiness for Warner-Lambert. From 2001 – 2007, he was the director of Relationship & Interactive Marketing for Pfizer and then Johnson & Johnson. He led the creation of the award winning email campaign “Pfizer for Living”. Plus, he successfully delivered four monthly email campaigns to 3+ million opt-in email addresses. Additionally, he led the development of 50+ profit-producing websites (e.g. Listerine.com, Benadryl.com, Rogaine.com, Lubriderm.com and Rolaids.com). While at Pfizer, Tom was on the core team that brought innovation-cultural-change to the Pfizer. Not only was Tom instrumental in the creation and development of Pfizer Consumer Healthcare’s new innovation process, but also Tom was the highest ranked innovation instructor. In recognition of his efforts, Pfizer awarded Tom the W.E. Upjohn award for Innovation.