The Aperto Partnership

The Aperto Partnership is an independent, expert media consultancy that helps advertisers get the very best from their media investment and how they work with media agencies and other media partners. Our customers are marketing, media and procurement specialists at leading advertisers. We provide specialist expertise in building effective media operating models for our clients; unparalleled commercial knowledge in media agency contracts and all aspects of media trading; and real practitioner expertise in best practice of running a media agency pitch. The Aperto Partnership’s services are tailored to each individual client’s needs and based on their commercial objectives. Our key areas of operations are- Media Operating Model Design: helping advertisers set themselves up internally to use media as a source of competitive advantage for their business - Managing Agency Relationships: providing structures and ways of working to create smarter partnerships for effective advertiser-media agency relationships that result in the best outcomes - Media Agency Pitch Management: independent, objective, expert service for best practice in the strategy and execution of running a media agency pitch - Media Audit Search and Selection: objective advice on the most suitable approach for media performance analysis and independent search, selection and management of a media auditing relationship - Digital and Technology Consultancy: programmatic media evaluations, technology stack assessments and support for building in-house capabilities - Contract and Commercial Advisory: building and implementing contract and commercial models that promote the right agency behaviours and desired advertiser outcomes