The Artisan Writer

The Artisan Writer is your brand storyteller, assisting businesses and organizations by crafting brand and strategic messaging that speaks to and engages with your target audience- ultimately compelling them to take those first steps to becoming your brand ambassadors. Jeff's early success as an account and creative executive via Saatchi & Saatchi, JWT, Lowe Worldwide, and Chiat/Day allow him to quickly and effectively combine relevant strategic points in a holistic and engaging voice for your audience. The result is your target audience becomes more responsive, and your business more profitable. With 20+ years of writing experience on iconic automotive brands such as Mercedes-Benz USA, Toyota USA, Ford Motor Co, and Nissan/Infiniti of N. America, Jeff brings insight and passion to all things automotive. And with his extensive automotive retail background, he can craft messaging and content for auto dealers that will engage consumers at every stage of the purchase funnel. Additional category strengths include healthcare, consumer electronics, fitness/endurance sports, arts and entertainment, non-profit organizations, employer brand messaging, and other categories where "messaging that moves you" is needed.