The Audience Agency

The Audience Agency (TAA) is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities. Designed to support an informed and innovative sector in practice and policy, TAA’s consultancy and research is evidence-led and people-centred. This approach underpins a five-pillar programme of services - participation and engagement, impact and evaluation, cultural and creative places, digital transformation, and creative economy for policy – supported by a suite of popular, reliable data products. TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies. Stay up to date with our latest evidence, insights and events by signing up for our newsletters: For more information about products and services please visit our website: