The Badnaam Adda
Business Idea: A new-gen food vendor that offers home-like food in a restaurant & at home with a mission to break the barrier of “restaurant food can’t be home-like” Summary: In India, more than half the lifespan of women is spent in the kitchen making food for their families. Why? Because there is a vague mindset of people that “Bahar ka khana” is in no way close to “Ghar ka khana”. That’s where The Badnaam Adda (TBA) comes in with a strong commitment to becoming a food vendor who wants to give women a break from the kitchen. How? By either delivering home-like food to their home or by serving them at TBA restaurant. Today’s Fact? Maximum groceries are outsourced. Calculated Future? Home-like food will be outsourced as well. And TBA has foreseen this behavior change in people and is making a mark to be India’s Home Kitchen.
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