The Barbell Ceo

The Barbell CEO is a consulting and content strategy brand led by Mike Dewar, focused on helping fitness, wellness, and performance companies scale through expert-led storytelling, UGC, and audience-first marketing. With over a decade of experience in strength coaching, fitness media, and brand-building, The Barbell CEO brings deep industry insight to brands looking to improve engagement, retention, and product experience. Advisory Services Include: • Content & UGC strategy for product launches • Brand positioning and messaging • Email, video, and social campaign development • Product feedback and onboarding optimization • Fractional advisory or project-based collaboration Past collaborations include: Fitbod, Naked Nutrition, BarBend, Ten Thousand, FeastGood, and more. Let’s connect if you’re building in fitness, supplements, or digital wellness.