The Big Boutique

The Big Boutique is a full service media and sponsorship sales agency with big ideas and top end experience in a small, boutique sized environment. The Big Boutique grew out of a need by media and sponsorship organisations looking to cut the operational costs of internal sales forces by out sourcing to a specialist media agency. In 2013, The Big Boutique was appointed sole sales representation for Melbourne’s first commercial radio station – RSN Racing & Sport 927,(formerly the greater 3UZ). The Big Boutique has also been appointed by the National Indigenous Radio Service (NIRS) to sell broadcast sponsorship partnerships including its unique AFL packages. The Big Boutique also consults to a number of media organisations on programming content and sales strategies. The Big Boutique works with a wide and varied number of media organisations and companies wishing to maximise their advertising sales and investment opportunities. Founded by David Hoyle in 2013, The Big Boutique has extensive expertise in creating tailored sales and sponsorship packages for national and local media organisations. It consults on programming content to maximise advertising investment potential and negotiates sponsorships to maximise investment. Prior to establishing The Big Boutique, David Hoyle held senior management roles in the media industry for over 25 years with leading businesses including: Fairfax Media, Southern Cross Broadcasting, MediaHub, Initiative Media, Lintas, McCann Erickson, JWT, Network Seven and Channel TEN. David’s extensive media skills, coupled with strategic partners within the PR, events, digital, design and copywriting arenas will provide boutique services from a BIG range of very senior and experienced professionals.