The Bless

As an heir to a long line of fragrance makers, Nuhad Yaser from the fifth generation of a family of perfumers and inspired by his father’s high-end luxury perfumes brand (Steve Martin perfumes), he decided to add a new landmark to the family’s perfume trade and its history. The Bless is a brand of French perfumes established in 2020 in Dubai. The Bless offers a collection of high-quality French fragrances inspired by love & romance, history of legends and their stories, emotions, feelings, and their motivation and achievements. The founder believes and wishes to bless the human kind’s life with feelings of Luxury, efficacy, jubilation, aspiration, desire, realization and hope. The collective goal for the founder and “The Bless” is to imbed the optimistic impression in typical human life by his fragrances based on the paragon of hope, destiny, truth, courage, honor, love, humanity and knowledge, all of which make “The Bless” a sensational brand. “The Bless” aims to open stores in luxury avenues starting from Dubai, with an ambition to expand around the globe. The objective is for consumers to fall in love with the fragrances, which would make them addicted to the brand to the point where its fragrances become the need-product instead of want-product. All the credit for the inspiration goes to the “Steve Martin” perfumes brand, as it influenced and taught The Bless a valuable lesson, namely that a perfume is more than a product. It is a feeling with the soul within each spray of perfume.