The Blondie Baker

The Blondie Baker® An Affiliate & Ambassador Baker, leveraging digital to a traditional industry combining my two loves I created and grew my own bakery business applying all the tricks and techniques honed while working in the digital world. Run like a start up, and designed to be Agile in both the digital and the physical bakery side, I create, market, innovate, develop, test and user research everything that comes out the kitchen. Coupled with a strong digital presence and social media marketing, this particular recipe is proving pretty tasty! Day to day running of the business includes- New product development and launch to market Recipe creation tailored to different healthy eating lifestyles and detailed nutrition. I cater for Keto, gluten free, vegetarian, vegan, high protein, low fat, low carb and healthier treat options - Creative recipe ideas, backed by my own user research framework - Brand Ambassador for Grenade and Scitec, creating recipes to specific briefs/ requirements and calculating macros- Affiliate Baker for many companies, showcasing products on recipe and idea posts - Creative photography and marketing for my own and affiliate social media platforms - Social media marketing - Customer experience and user research - Food photography - B2C and B2B marketing and engagement - Order handling and planning - Baked order creation and management - Account and budget handling - Supply chain management - PPC - Marketing campaigns