The Brand Chick
I help brands create a customer-centric business model design through brand strategy. Through the brand strategy process, brands are able to identify their target customer and the value its products and services bring to the customer. With this information, brands are able to communicate the most effective message to the most receptive customer. I facilitate strategy workshops with key stakeholders within a business, creating clarity on how to manage the brand from their department. I also work one-on-one or in group settings with entrepreneurs who want to turn their innovative idea into a strategic business models.
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