The Calm Place

The calm place is a membership-based store build end-to-end circular fashion principles. We will start with the workday wardrobe for women. We as e-retail concept will merge the six principles of the circular fashion industry: 1. Resources 2. Design 3. Production 4. Retail 5. Consumption 6. End-of-life Starting from consumption, we will reduce ‘trial and error’ in the shopping. We do that by providing both data science and human judgment in the analysis of your wardrobe and build a personal capsule-prior to any purchase here. By careful sourcing from sustainable manufacturers, we will merge circularity in: 1. Reduces used for production 2. Design of items outside of short-term fashion trends 3. Sustainable and fair production within Europe We will do the job, for your, our clients, to help you become conscious shoppers. This is The Calm Place for You. We will ensure the store takes care of end of life of garments purchased here by offering: repair services, trade-in program for members, transparency of end-of-life through up-cycling and recycling partners.