The Carmichael, Llc

The Carmichael is a full service design and consulting firm dedicated to enhancing the fidelity of your visual identity and organizational personality. We see design as much more than a nifty logo. In fact, logo development is only a very small portion of how an audience interacts with your products and services. Unlike many print and web design companies, our primary goal is to understand and fully articulate your organization’s goals in order to ensure your customers are receiving the full value of your offerings and executing them in ways that are easy to relate to for your clientele. The relationship we establish with your business is essential to this process. For these reasons, we are confident that “design” is more than just making something look pretty. Without understanding the “why” your solution cannot answer the “how” and is little more than lines, colors, and patterns. Without understanding particular obstacles and challenges inhibiting particular decisions, one is bound to hit a wall. Design is being able to effectively communicate the strongest message to an audience while balancing constraints inherent to the problem. This is why our process begins with research, strategizing, and iterative design—not just implementation.