The Causal Mindset

Traditional AI and Machine Learning methods lacks understanding of the "Why?" and hence conclusions can be misleading. By uncovering cause-and-effect relationships with causal analysis and causal AI, we help organizations move beyond mere correlation and intuition to make reliable, data-driven decisions that truly impact their goals. Drawing on over a decade of experience in econometrics and causal inference, my work empowers leaders and teams to understand not just what is happening, but WHY—creating a foundation for smarter, evidence-based strategies. Examples- Optimization: Testing several options to determine the most effective strategy- Marketing impact assessment: Measuring the real effect of marketing actions on ROI/ROAS- Product development: Evaluating how new features or changes affect user satisfaction, conversion and retention- Internal improvements: Evaluating the impact of training programs or policies on productivity and job satisfaction. Services: 1- Strategic advice to leaders, applying causal analysis for enhanced decision-making. 2- Expert guidance on choosing and applying methodologies for causal inference and AI. 3- Educational keynotes, workshops, and trainings to cultivate a 'causal mindset' Interested/curious? Let's chat- message me - Book a meeting: https://calendly.com/quentin-gallea - Talk to my virtual assistant to see how can I help you: https://chatgpt.com/g/g-hf8BKKZCh-quentin-s-virtual-assistant