The Considered

Founded in 2021, The Considered is an AI-native marketing agency built to redefine the rules of the industry. Where tradition breeds bureaucracy, we embrace freedom. Where competitors chase profit, we champion creativity. Where others accept convention, we set new standards. Our Vision: Change with the world around us, so we can better change it for others. We combine the power of GenAI with a remote-first team of world-class talent to develop ideas that shift behavior, drive measurable impact, and improve health outcomes. Our marketing philosophy is grounded in behavioral science, powered by our proprietary HealthControl model, and supercharged by GenAI platforms. GenAI serves as our greatest amplifier, giving our people the rarest commodity: time to think. Faster visualization means more room to experiment, to fail, to iterate, and ultimately to create brilliance. That freedom is grounded in rigor. We channel it through our HealthControl framework—rooting every idea in real-world behavior change—and through design-thinking tools that sharpen, stress-test, and elevate our work. The result: ideas that are not only braver, but smarter and more effective.