The Conundrum Group

We are award-winning marketers focused on brand-building, partnerships, alliances, integrated co-branded marketing programs, promotions, and experiences. Founder Julie Lynn York spent her career in corporate (brand), nonprofit and agency leadership roles pitching and selecting strategic partnership opportunities. The Conundrum Group team brings deep experience and real-world understanding of creating, building, and delivering partnerships and experiences for mutual benefit and maximum impact. We leverage our strong network, industry knowledge, and relationship-building skills to connect, mobilize, and activate thoughtful partnerships and meaningful collaborations. We’ve had the pleasure of bringing together some of the world’s most iconic companies and brands such as Coca-Cola, Disney, Jack Daniel’s Tennessee Whiskey, General Mills, Nestle, Warner Brothers, The NBA, Walmart, GE, and Lego to create high-impact and buzz-worthy partnerships that inspire brand engagement, build loyalty, create long-term stakeholder value, and drive growth. WHY WE’RE DIFFERENT: Creative Ideation + Thoughtful Strategy = Innovative Execution We are experts in integrating relevant, on-trend physical and digital (Phygital) consumer experiences and engagement with traditional and online execution. We bring together internal and external stakeholders to ideate new approaches to delivering meaningful brand experiences and envision possible solutions. We work in collaboration with partners to achieve objectives that may include cross-promotion, loyalty programs, revenue generation, added value, and borrowed interest or a combination and deliver exceptional results CATEGORY EXPERIENCE: CPG food & beverage, FMCP, retail, beverage alcohol, nonprofit, socially conscious, auto, restaurant, QSR, travel, hospitality, sports, lifestyle, luxury goods, entertainment (movie studios, streaming, licensing), events, festivals, wireless, convenience, home goods, banking, and e-commerce.