The Cpg Collective

At The CPG Collective, we are your Sales & Marketing Leadership Team for Emerging CPG Brands. We don’t just advise — we execute with you as a Founder. We do this together-sharing our experiences and knowledge to help you grow your brand at Retail-together. Why We Exist? The CPG landscape is more competitive than ever. Founders are building incredible products, but scaling into retail requires a different playbook. Between navigating broker relationships, managing trade spend, optimizing distributors, and activating consumers — growth can feel like a maze. That’s why we built The CPG Collective: to give founders a fractional leadership team that integrates into their business and drives measurable results. We bridge the gap between vision and execution, so brands can scale smarter, faster, and more profitably. What We Do We embed alongside your team as your outsourced Head of Sales, Data Analytics & Marketing, bringing both strategy and day-to-day execution: Go-to-Market Strategy & Retail Execution – from launch plans to category reviews Broker & Distributor Management – ensuring alignment and accountability Sales Data & Promotional Optimization – turning insights into growth Social Media & Digital Marketing – connecting retail to digital storytelling Financial Planning & Business Optimization Distributor Route to Market Support Our Impact Secured distribution that supports the Founders defined Channel strategy Partnered with founders to Build compelling Brand stories for Buyers, build broker & distributor networks, and expand into new regions Helped brands avoid costly missteps by aligning trade spend with financial goals The Difference We are not an agency. We are not a broker. We are your integrated sales & marketing leadership team — strategic, results-driven, and fully aligned with your growth. If you’re an emerging CPG founder looking to scale, let’s connect. matt@thecpgcollective.com | hello@thecpgcollective.com