The Curious Advantage

is an exploration of curiosity and its role as the greatest driver of value in the digital age. Taking the widest possible exploration of all things Curious – historical, contemporary, neuroscientific, anthropological, behavioral, semantic. by Paul Ashcroft, Simon Brown and Garrick Jones contextualizes curiosity within the cultural, social, organization and Individual perspectives, providing pragmatic tools for enabling a culture of curiosity. is at the heart of the skills required to successfully navigate and thrive in today's disrupted and constantly changing world. Cultivating a curious mindset is essential for driving innovation and creativity. It is at the heart of learning. It has implications for individuals, can be taught, and is serviced by skills such as design thinking, constructivism, and action learning. Available at all good bookshops. The Curious Advantage provides a roadmap for unlocking the power of curiosity, creativity, and innovation to drive growth and success. Join the authors of The Curious Advantage in conversation with world-renowned experts to discuss the power, opportunities and applications of curiosity across disciplines and industries. Program. Equip your people, teams, and organization with the skills needed to develop and nurture a curious mindset. Developed in partnership with the Ludic Group. 🧐? A comprehensive diagnostic that uses the 7Cs of Curiosity model to assess how curious your organization is. Developed in partnership with Hult Ashridge