The Design Manual

The Design Manual is an indispensable and comprehensive reference for digital and traditional publishing. It provides essential information on conceptual approaches, planning and project development techniques for web, branding, multimedia and print production. For all in the industry, from beginners to professional designers, clients to allied professionals. The first edition won an Australian Award for Excellence in Educational Publishing. This newly revised and encyclopaedic edition provides more checklists, practical tips and fresh international perspectives on design. It quotes international thought leaders from their books, podcasts, conference talks, magazines and blogs from the past right up to September 2022. It’s an ideal reference for you: – designers, design studios and design students: helps you understand what’s really being asked, providing resources and ideas that will help you become everyone’s favourite designer – businesspeople, clients, public servants and volunteers: helps you commission and work with designers by demystifying the process, explaining things to give you a competitive advantage – editors, marketers, communicators, web developers and printers: introduces you to design thinking and terminology, its value in your work, and explains design decision-making and how it works – design teachers and academics: supports you by backing you up, pointing to additional resources you can trust, and filling any gaps in your already crowded curriculum. The Design Manual has become a standard reference for anyone involved in or interested in design over the 22 years since its first edition in 2001 (UNSW Press). The Chinese language version was published in Taiwan in 2008. The revised and expanded second edition was published in 2009 (UNSW Press). The author, Australian designer David Whitbread, has won an Industry Award for Excellence and numerous other awards over a 40-year career in graphic design.