The Draft

The Draft is a specialized Esports IP creation and activations practice within 108 Global’s Strategic Initiatives in the MENA region. The Draft is a bold initiative to position the MENA region as a global Esports powerhouse with a vision rooted in cultural relevance, scalable IP creation, and talent-driven growth. Our Mission: To create and activate Esports intellectual properties (IPs) that not only entertain but elevate the regional Esports ecosystem — from grassroots to global stage. What We Do- Design original leagues and tournaments tailored to regional and international audiences- Activate innovative sponsorship and commercialization models that generate real business impact- Build talent pathways that identify, nurture, and promote regional Esports professionals- Launch high-quality merchandise and digital content to drive fan engagement- Build innovative monetization platforms that make the ecosystem commercially relevant. The Draft exists to lead the next era of Esports in the region—with purpose, creativity, and commercial clarity.