The Fine Point Group

The Fine Point Group, a leading international consulting and management company renowned for its expertise in strategic casino management, customer relationship marketing, loyalty program development, brand marketing strategy, property turnarounds, and other aspects of casino operations. Since the formation of The Fine Point Group in 2005, the firm has developed a strong team of professionals, with more than 150 cumulative years of gaming expertise, at companies including MGM MIRAGE, Station Casinos, and Harrahs’ Entertainment. Headquartered in Las Vegas, NV, and with offices in Mississippi, Louisiana, and Florida, The Fine Point Group has consulted with more than 200 gaming properties in virtually every gaming jurisdiction worldwide. Launched publicly June 7, 2012, LaserPointCRM™ is the casino industry's leading automated database marketing solution. Built off intellectual property used by The Fine Point Group to drive meaningful market share improvements in dozens of markets including Las Vegas, Atlantic City, Biloxi, Detroit, Washington, Oregon, Pennsylvania, and Florida, LaserPointCRM is a cloud-based Software-as-a-Service product intended to package and automate best-in-class database marketing at a price lower than a single sophisticated DBA. LaserPointCRM is a trademark of The Fine Point Group.