The Fision

Tired of the abusive, outdated and unethical business practices of the fashion industry, a group of five long-standing retail leaders has joined forces to form The Fision. From dirt to shirt, The Fision is a radically transparent and 100% traceable t-shirt company utilizing the world’s first and only climate positive cotton. Leveraging cutting edge technologies like DNA tracers embedded into raw materials, The Fision is reimagining the industry’s value chain by literally sewing transparency into its supply chain to create a new industry standard. As a Public Benefit Corporation, The Fision fervently believes that making positive contributions to society is simply good business. We are committed to communicating the truth about our products, while exposing the environmental and societal impacts of the fashion industry as a whole. Change is in the wear.