The Flat Lay Co

The Flat Lay Co. began in 2017 with a mission to transform beauty routines through innovative design. Founded in 2017 by an engineer obsessed with design innovation, she was determined to solve the universal frustration of digging through traditional makeup bags. Our original Flat Lay Makeup Bag revolutionised how people organise their daily essentials, growing from a single product to an international brand trusted by over 1.2 million customers worldwide. Today, our award-winning designs are stocked in leading retailers including Boots, Harrods, Sephora UK and ASOS. Featured in Vogue, Elle, Sheerluxe and more, we continue to set new standards in beauty storage through thoughtful solutions that bring organisation and calm to daily routines. Every product is designed in our London studio, focused on one simple goal: making your morning routine better.