The Flex Co

Flex® was born from our founder Lauren’s personal story - a search for better solutions that turned into a mission to transform period care. What began as a personal need has grown into a movement that empowers millions of people to live without limits, shame, or interruption from their cycle. Today, Flex is the #1 selling menstrual cup and menstrual disc and the only maker of a disposable disc in the US. Our product portfolio includes Flex Disc™, Flex Cup™, Flex Reusable Disc™, Softdisc®, Softcup®, pads, and liners - creating a holistic period care system for everyone, no matter where they are on their menstrual journey. With availability in over retailers nationwide, Flex is making innovative period care more accessible than ever. As the top-selling sustainable period care brand, Flex is proudly FDA-registered and the sole designer of its products, which are thoughtfully manufactured in the United States and Canada. Every product is science-backed, safe, and designed for comfort and confidence, so people can live life without pause. But Flex is more than products. We’re building a community that breaks taboos, sparks conversations, and empowers people to embrace and love their bodies every day of the month. As the trailblazer in high-performance, innovative modern period care, Flex continues to lead with courage, curiosity, and compassion, helping people live freely, without limits.