The Forge

The Forge is an award-winning strategy and innovation consultancy. We translate what people will care about in the future into commercial returns for businesses. In a Nutshell: Everyone at The Forge is an experienced director which means we blend the commercial rigour of a management consultancy with the deep consumer understanding of a strategic insight consultancy and move at the pace of a start-up. This is why we are trusted to solve the most strategic and existential consumer and customer problems that come across our clients’ desks. The Client Problems We Solve- How do we find the most lucrative future value pools in our market- How can we create incremental category value- How do we create an innovation pipeline built on what consumers value most- How should we best deploy our portfolio to capture incremental value spaces- How do we credibly stretch our brand into adjacent opportunities- How can I reinvent our experience to drive penetration, frequency and/or premiumisation? Our core capabilities: Brand Strategy-Brand Positioning -Portfolio Strategy -Brand Architecture Innovation-Innovation Strategy -Platform Development -Business Model Innovation -Idea & Concept Development Demand Spaces, Segmentation, Analytics -Demand Spaces -Segmentation -Market Sizing Category Development -Category Growth Strategy -Customer Acquisition Strategy -Behaviour Change Strategy Future visioning, foresight -Foresight -Cultural understanding -Trends The Forge, it's in our name: 1. To create something strong, enduring and successful 2. To move ahead with increased speed and effectiveness 3. To bring into being through concentrated effort