The Fulkerson Group

The Fulkerson Group (TFG) has a 34-year track record in major event marketing, sponsorship sales and fulfillment. TFG has sold, negotiated and serviced hundreds of sponsorship contracts for the leading industry, sports and civic events held in Detroit. While helping organizations and events reach their revenue potential with short and long term consulting services, TFG has built affinity event partnerships for leading national and international corporations that have produced significant results. Key areas of work include negotiating sponsorships and partnerships at all financial levels for key major events as well as event broadcast rights, educational programs and community initiatives, exhibit and display contracts, hospitality, signage, Internet and digital marketing, and cross-promotional programs. Most recently, TFG, in association with Connect Partnership Group of Dallas, successfully negotiated a $22M, multi-year naming rights agreement for Detroit’s convention center. Current clients: North American International Auto Show, The Parade Company, producers of America's Thanksgiving Parade® and the Ford Fireworks, Chevrolet Detroit Grand Prix presented by Lear, Detroit Jazz Festival presented by Quicken Loans, Cinetopia Film Festival, Detroit Institute of Ophthalmology, Henry Ford Health System, Downtown Detroit Partnership and Detroit Regional Convention Facility Authority/Cobo Center. Significant former clients: Detroit Super Bowl XL Host Committee, The National Summit and the University of Michigan - Mott Hospital. To learn more please visit: