The Future

the future™ specializes in the production and distribution of impactful digital ads for advertisers and agencies. The service leverages a proprietary core technology to streamline the creation of rich media digital ads. Campaigns released through the service perform 3x better than regular ads. Originally launched by The Cools Group in 2021 in partnership with leading Italian online publisher GEDI, the future™ ads have garnered over 3 billion impressions. Renowned global brands such as Estée Lauder, Elizabeth Arden, Tom Ford, Ferragamo, Renault, Fedex, Dyson, Braun and Seiko already trust the service. Distributed on premium, brand-safe media websites we offer infinite scalability and ultimate targeting, all while maintaining competitive pricing. Operating across both European and North American markets, the future™ has teams located in New York, London, Paris and Milan.