The Goodnet

The GoodNet is an ESG data company that aligns media investment with Environmental, Social, and Governance goals, enhancing both advertising performance and sustainability. Campaign Magazine Start Up Of The Year 2025 GoodIQ is The GoodNet's ESG data platform that enables brands to plan and measure advertising campaigns aligning with ESG objectives. It evaluates digital media's sustainability through content analysis, energy consumption, and corporate responsibility, providing metrics like the Ethical Media Index and UN Sustainable Development Goals alignment. GoodIQ is made available to brands through three products. GoodIQ Marketplace: A platform for video and display advertising, enabling brands to reach sustainability-minded audiences and access ESG media, fostering campaigns that resonate with values-driven consumers. GoodIQ API: Provides brands with direct access to ESG data, allowing seamless integration into planning and activation workflows. This customisable dataset aligns with existing tools, algorithms, and reporting processes for tailored insights. GoodIQ Measure: Designed for brands and agencies to plan and measure ESG media metrics across digital ad investments, facilitating impactful campaigns that align with ESG values and deliver measurable results. These solutions enable brands to align advertising strategies with sustainability goals and achieve measurable impact.