The Growth Foundation

The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support. We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community. Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses. We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning. Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan. Our five core pillars: Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move. Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations. Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue. Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers. Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype. If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk.