The Growth Protocol

Nazara and Lysto are launching The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain. The Growth Protocol is a purpose-built L1 blockchain. It's a collaboration between Nazara (via their Dubai-based subsidiary Nazara Technologies FZ LLE), India’s largest and only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee. Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions. The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain. Inviting all developers, marketing professionals, key influencers, publishers and more to connect with our team and explore partner opportunities.