The Healthy Binge

The Healthy Binge (THB) was born out of a simple, universal truth: Indians love to snack but most snacks don’t love us back. Founded in 2021 by cousins Pranav & Karan Korke, THB started as a deeply personal promise to create snacks they would feel proud and confident giving their own children. What began as a family-only mission, has since grown into a nationwide movement for better-for-you, taste-first snacking. From sourcing to production, every THB product goes through stringent quality and safety checks to ensure it meets our standards for taste, nutrition, and trust before it reaches our customers’ hands. Featured on Shark Tank India – Season 2, THB today stands among India’s most trusted healthy snacking brands, with a growing presence across Q-commerce, D2C, retail, and export markets. Inclusivity and diversity are core to our DNA. We are proud to be powered by a workforce that is 90% women, bringing care, consistency, and craftsmanship into every pack we create.