The Highlife

What is The Highlife™? A weekly TV show broadcast in China that engages viewers in the practical issues of selection and appreciation of a multitude of products, services and experiences that make up a high quality and rewarding lifestyle. The Highlife™ provides a unique learning experience and an objective view on quality brands and high-end lifestyle. How often is the The Highlife™ aired on television? Each episode of the show is currently aired at 10:30 on a Saturday night and repeated again the following day at 10:00 am on Shaanxi TV Channel 7 and on CFC TV on a Saturday evening at 10:00, on the following Sunday at 12:30 am, and on Wednesdays at 12:30am. The total potential audience for the show is 235 Million people. On Sunday evenings, the full episode is available to anyone globally on the dedicated Chinese website for the show The previous episode is taken down as the current one goes live, so internet users may view it over a period of 7 days. The Highlife™ is currently being broadcast across China and remains as the only ongoing luxury brand show in China. How else can the audience interact with the show? In addition to viewing the show on the website, website visitors can enter contests, get more information about products featured on the show, read articles and more. The show is also active on China’s top social networking sites Sina Weibo (@-TheHighlife) and Tencent WeChat (RedGate), both of which provide additional platforms for interaction and sharing between the show, its sponsors and the audience.