The Idap Group

The IdaP Group is a global edutainment provider that creates 360° worlds, experiences that are a force for positive change. Today, the consumer is doing just about everything differently. The IdaP Group is built for innovation — for pushing ideas and maybe even changing the world. Instead of creating a business where we just launch one game, one film, one book, one academy, one clothing brand, one hotel chain or one app in isolation, we have a strategic cross-platform and collaborative approach right from the start and deliver content that reaches out on different platforms. The units of content are integrated and create a complete 360° concept, an ecosystem. And instead of creating a business where we just launch entertainment, we focus on producing concepts that inspire, encourage and empower every individual to take action on issues that are socially relevant for mankind and our planet; concepts where the consumer learns something while being entertained. We create edutainment (entertainment + education). Our next concept is called IdaP. It has been created to improve the lives of billions of people. A behind the scenes production will be launched in 2026. No social media activities will take place before then. IdaP is heading straight at you! Have a look at Background: We have worked with clients such as Coca-Cola, 3 (mobile network operator), Glocalnet, Bredbandsbolaget, hitta.se, Pressbyrån, Children Cancer Foundation, The Swedish East Indian Man – an expedition from Sweden to China, Proctor & Gamble, Norwegian etc.