The Igneous Group

We provide a broad range of consulting services to help you develop and implement your techology strategy. We can help you build systems that help your customers Find you. We'll do the analysis to find out what customers in your target market are looking for and where they go online to find it. Then we'll assist with search optimization to ensure that your site becomes a top destination. Get answers. Once you know what kind of information customers want in order to make their buying decisions, you need to provide this information through articles, expert opinion, newsletters, frequently asked questions, and online training. The exact content mix must be fine-tuned to customers, providing a resource that they will find highly valuable. We can help you define your content strategy and develop specific content. Connect to others. We help you capitalize on the power of the Internet to create communities of people with shared interests or needs. You can encourage customers to participate by supplying content (such as product reviews and success stories), joining online discussions, and answering surveys. In addition, you can reach out to customers through subscription-based newsletters and announcements. This sense of community builds loyal, repeat customers. Buy. Your Web site is available to close sales 24 hours a day, 7 days a week. We can help you make sure that the content stays fresh, that the purchase process is easy, and manage the technical details of keeping the site up and running. Solve problems. Great customer service can set you apart. What kinds of problems can your site solve? When do your customers need to talk to a person? How will that person find the information necessary to resolve the customer problem? The more you know about your customers, the better you can serve them-either by solving problems or offering additional products and services.