The Jenny Project

The Jenny Project helps consumer brands know what shoppers will actually choose — so you can launch the right campaigns, claims, and packaging with confidence. We use synthetic data and AI simulations to replicate real-world shopper behavior. That means you can test packaging, pricing, messaging, and growth ideas in hours instead of weeks. No panels. No guesswork. Teams use Jenny to- Win retailer meetings with proof of what shoppers will buy- Refine pricing, packaging, and messaging with data-backed clarity- Validate claims and campaigns before scaling spend- Stay ahead of churn by knowing what keeps customers loyal. Jenny supports leading brands across CPG, beauty, apparel, and QSR — giving them the speed and clarity to reduce CAC, sharpen launches, and win retail sell-in.