The Nai

Founded in the Network Advertising Initiative (NAI) is the leading non-profit, self-regulatory association for advertising technology companies. For over 20 years, the NAI has promoted strong consumer privacy protections, a free and open internet, and enabled small businesses to thrive by maintaining and enforcing the highest voluntary industry standards for the responsible collection and use of consumer data. Our member companies range from small startups to the largest companies in the industry, and they collectively represent a substantial portion of the digital advertising ecosystem by providing the technology that facilitates the selection, delivery, and measurement of advertisements between publishers (the websites and apps that display advertisements) and consumer-facing brands (the companies that pay for advertisements).