The New Black

We're a team of problem solvers who are passionate about business and design. Founded in 2004, The New Black is an independent communication design firm who develops and guides brands for clients – enabling them to pursue exceptional opportunities and sustained relevance; be it for modest start-ups or multinational organisations. We collaborate as partners with our clients to create their brand’s future; it’s an objective relationship in which we strive for unique solutions through unwavering passion and innovation. Our relationships are built on mutual trust, respect and transparency. We believe this approach to collaboration is more efficient and constructive – expecting our clients to ask the introspective and often brave questions early, because this is what we do. This allows the work to take lead. It is this culture and creative differentiation which keeps The New Black… new. We offer a holistic, multi-disciplinary approach to the creation and implementation of all brand touchpoints. Our services include: Design – Brand Identity & Visual Language Development – Brand Communications & Brand Management – Digital Publishing for Apple, Kindle & Android – Website Design & Development – Brochure & Annual Report Design – Wayfinding & Signage System Design – Information & Environment Design – Product & Packaging Design – Typeface Design & Development Research – Brand Audits – Product Research – Competitor Analysis – Insight Research Strategy – Business Idea Development – Brand Naming & Architecture – Brand Positioning – Product Innovation Engagement & Experiential – User Experience Audit, Strategy & Design – Trend Presentations & Consulting – Internal Communications – Employee Insight – Brand Behaviour Studies – Event Production & Management